These proposals, discussed at a recent Supporters’ Club meeting, outline a more modern and transparent framework designed to improve both football operations and off-the-field performance.

A New Governance Model
At the heart of the proposals is the introduction of a revised Board structure that brings together both football and commercial operations under a more cohesive leadership model.

The aim is to improve accountability, streamline decision-making, and ensure that all areas of the club are aligned in working towards shared objectives.

Alongside the main Board, two additional groups are proposed:

A Committee, focused on operational support and volunteer coordination
A Community Board, dedicated to expanding the club’s charitable and local engagement efforts

This multi-layered structure is intended to provide clearer responsibilities while encouraging broader involvement from supporters and the local community.

Opportunities to Join the Board
As part of these changes, it is expected that several key positions within the Board of Directors will soon become available for application. This will provide a significant opportunity for individuals with the relevant skills, experience, and passion for the club to play a direct role in shaping its future.

Further details on these roles, including responsibilities and application processes, will be communicated in due course.

Supporters and members of the local community are encouraged to consider getting involved as the club looks to build a stronger, more sustainable leadership structure.

Key Roles Within the Board
The updated structure would introduce several clearly defined roles to strengthen day-to-day management:

A centralised Secretary, responsible for both home and away administrative duties
A Working Chair or Vice Chair, with an active presence in the local community
A Finance Manager, overseeing all financial planning and control
A Commercial Manager, leading on sponsorship, supporter engagement, and revenue generation

These roles are designed to ensure that both football and business operations receive focused, professional oversight.

Supporting Committee Responsibilities
The proposed Committee would act as both a support network and an accountability layer for the Board. Its responsibilities would include:

Overseeing stadium and ground operations
Managing media and marketing output
Delivering a structured maintenance and improvement programme
Coordinating volunteers for matchdays and club events

This approach recognises the vital contribution of volunteers while introducing more organisation and consistency.

Strengthening Community Engagement
A key feature of the proposals is the creation of a Community Board, reflecting a commitment to making the club a stronger force within the local area.

Led by a dedicated Community Champion, this group would focus on:

Developing charitable initiatives and securing external funding
Supporting welfare across the wider club community
Building partnerships with schools, local authorities, and community groups

Planned initiatives could include luncheon clubs, environmental projects such as litter picking, and engagement programmes for young people and vulnerable groups.

Strategic Priorities for the Future
In addition to structural changes, several longer-term goals have been identified:

Exploring the development of a 3G pitch facility
Increasing the use of the clubhouse and stadium for events
Strengthening the club’s identity and brand within the community
Encouraging wider access to club facilities beyond matchdays

These ambitions reflect a desire to create a more sustainable and community-driven football club.

Operational Improvements
A number of practical improvements have also been highlighted, including:

Extending bar opening hours
Revitalising fundraising initiatives such as the weekly draw
Improving communication through more open and regular meetings
Enhancing media output, including interviews and updates from the Board
Strengthening marketing to better promote the club
Improving the matchday atmosphere
Reconnecting the Academy pathway with the First Team

Looking Ahead
These proposals represent an important step in shaping the future of Whitby Town Football Club. While still subject to further discussion and refinement, these changes signal a clear intention to modernise the club’s structure, improve transparency, and deepen its connection with supporters and the wider community.

With new opportunities to join the Board on the horizon, this next phase offers supporters a genuine chance to contribute to the direction of the club.

Further updates will be shared as plans progress.