The company - better known as APSV - will appear alongside the league’s primary sponsors Pitching In on both sleeves of the Seasiders’ brand-new home and away kits, due to be released in the coming weeks.

APSV are the main dealers for AVANT Compact Loaders in North Yorkshire, Co. Durham and Northumberland. In addition we are the main dealer for Dragon Equipment for the North of England. We also sell and hire a variety of other plant and machinery into different sectors.

AVANT are the most multi-functional loader in the world with over 200 attachments they are the go to compact loader for a multitude of applications.

Dragon Equipment are an engineering company, devoted to, through innovation, designing and building products to revolutionise how we recycle, move and use materials on domestic and commercial sites.

The Blues’ commercial manager, Paul Connolly, said: “I’m delighted to get APSV on board with the club.

“From my first conversation with Luke at the company, his enthusiasm to get on board with a club with its community at heart was evident.

“All of us at the club are looking forward to working with the team at APSV, both in terms of sponsorship and on community events going forward.”

Luke Sellwood, of APSV, said: “APSV are pleased and proud to come on board with Whitby Town Football Club.

“We’re a Yorkshire-based, family-run business and aligning with a club that has family and its community as core values was a must for us.

“We’re looking forward to the upcoming season and are excited to see where this group of players can take us.”