The new three-year partnership will see Hummel provide all on-field playing kit and training gear for the club.

Hummel - known worldwide for their unique, eye-catching kit designs - are a brand aligned with the club ethos of quality and community, and we welcome them to the town and club.

The two organisations have worked closely to secure this deal and make it work successfully for both parties.

And from later this month, the Seasiders will wear Hummel for the first time when this new partnership officially begins.

Commenting on the partnership, Board Member Paul Connolly said: "We're delighted to get Hummel on board as the club heads towards its centenary celebrations in 2026.

"Hummel is one of the most iconic brands in football, when it comes to kit design, and have produced a set of bespoke kits, across outfield and goalkeepers, that are arguably the most iconic the club has ever had.

"From day one, they have bought into the clubs values and respected the history of not just the club, but the town, with the kit designs. We're looking forward to sharing the results of that work with supporters in the coming weeks."

Supporters will be able to have a first look at the new season's home and away kits later this week, with pre-orders opening at the same time.

We would like to extend our thanks to Motif8 and Errea for their backing of the club since 2018.