Nathan Thomas' excellent first half header sent Town ahead at the Towbar Express Stadium before the Seasiders were reduced to level terms towards the hour mark following Olly Molloy's close-range finish.

Nathan Haslam's side were delivered a devastating blow in the final 15 minutes as Billy Bould netted a winner for the visitors, resulting in Whitby's poor start to the new campaign.

Whitby made a bright start to proceedings with Thomas floating a cross in towards the back post where Gary Liddle struck for goal. Liddle saw his effort blocked on the line.

Just a minute later, Frankie Whelan fired wide from distance before Town bork forwards with pace after Lewis Hawkins picked out Thomas on the left. Thomas played a low ball across goal which was flicked wide by Jake Charles.

The away side created their first chance for in the tenth minute as Molloy was played in on goal, only to be denied by Shane Bland who came to the rescue for Whitby, making a strong save when diving to his right.

In the 14th minute, Whitby took the lead. Bland picked out Alfie Doherty who raced in behind the Bamber Bridge defence before then finding Thomas at the back post who headed the ball into the far corner beyond the reach of Nick Michalski.

Whitby could and perhaps should have added a second goal in the 36th minute when Michalski played a ball straight to Thomas who opted to square the ball for Charles rather than shooting himself. Charles put the ball wide when off balance.

At the other end, Liam Brockbank went for goal with a first-time effort for Bamber Bridge with his effort floating narrowly over the crossbar before, on the stroke of half time, Jassem Sukar made a run forwards from defence and slipped the ball into Charles who struck wide with a first time effort.

Brig made a bright start to the second half. Within seconds of the restart, Molloy volleyed the ball over the crossbar after it dropped to him kindly on the edge of the area, before he hit the target ten minutes later, once again from range, but Bland was equal to the shot.

Whitby's first effort of the second half came via Charles who drilled an effort towards the top corner which flew narrowly wide.

But just a minute later, Brig were level when Molloy capitalised on some free space in the area to find the net from close range after both Sukar and Gary Liddle had been pulled out of position.

Town became somewhat sloppy in possession in the second half, with Bould calling Bland into action after the ball broke free in midfield, while Finlay Wallbank rifled an effort wide from a tight angle.

It was Whitby who created the next opening however; Thomas going for goal with a powerful effort which flew over the bar.

However, in the 75th minute, Bamber Bridge got themselves in front when Bould found the net following a left-wing cross, despite a touch from Bland in the Whitby goal.

Whitby responded once again through Thomas who forced Michalski into a save. From the rebound, Charles wasn't quite able to get the intended connection as the ball went wide of the mark, condemning the Seasiders to a loss on the opening day.